Academic Terms
September
January
START-UP SCHOOL (SUS)
Drawing from our wealth of experience, we understand the formidable challenges that aspiring entrepreneurs face when embarking on the journey of starting a business. Often, those with brilliant ideas find themselves adrift, unsure of where to start or whom to turn to for guidance, inevitably left feeling overwhelmed by the sheer magnitude of the task ahead. This is precisely why we created our Start-Up School: to equip you not only with a comprehensive toolkit for navigating the intricate world of business inception and expansion but, perhaps even more crucially, an understanding of where and how to start.
The Accreditations
The Core Value
The Start-Up School (SUS) stands out as a unique initiative, distinct from the majority of programs that predominantly operate within the confines of higher education. We are driven by a commitment to bridge the gap between academia and industry, offering a pragmatic and high-impact roadmap for launching and nurturing a thriving business. Our program encompasses an array of essential components, including design thinking skills, invaluable marketing insights, strategic techniques, operation tools, meticulously crafted financial management templates, leadership development, critical thinking cultivation, strategic management mastery, and expert problem-solving strategies.
What Makes This Different
At AEE, we are focused on maximising the tangible benefits that our comprehensive programs and courses provide. We will help you to leverage the skills and strategies gained from your course to grow a sustainable, profitable business. Upon completion of the course, you’ll walk away with:
- The ability to manage your new start-up with ease.
- The frameworks and leadership skills needed to overcome business challenges and manage teams effectively
- Strategies for driving change and becoming future ready
- Guidance from AEE contributors, leading industry experts and access to the AEE Student Network
How We Help You
We create clarity on
- The Mindset
- The Type Of Business
- The Idea and It's Value
- The User
- The Brand
- The Process
- The Strategy
- The Operations
- The Money
- What's Next
The Start-Up School Duration
The World Bank estimates that Small and Medium Enterprises (SMEs) account for the majority of businesses globally and represent about 50% of employment worldwide. A sector that continues to grow year on year, even in the midst of a global pandemic, entrepreneurship has been on the rise. In fact, 2020 was the year of perfect vision; a year of clarity for many and change for all. A global shift in what matters, who matters and how we spend our time: it has inspired a new generation of small business owners looking to make change.
Over the course of the taught SUS pathway, you will explore a rich combination of specialist fields and areas of study including design thinking, emotional intelligence, contextual empathy, marketing, strategy, operations, financial management and sales. More than that however, SUS provides a practical toolkit, with the understanding of how to use it, where and how to start, and a tailored, step-by-step business strategy with someone on hand to show you the way. Expand your global network online with AEE, as you learn alongside a cohort of like-minded founders just like you.
Key Outcomes
- Understanding of entrepreneurial fundamentals (from idea development to marketing and operations)
- Analyse the business environment
- Acquire and utilise key entrepreneurial skills and tools
- Tangible experience of start-up process
- The development of skills through both formative virtual classroom-based work and summative assessment
- The opportunity to pitch to a panel of experts from Angels to Incubators
What You’ll Get
- 60 Hours Credentialled Track
- Live Training
- Mentor Session
- Self-Study Hours
- AEE Student Network
- Membership AEE VIP Clubhouse
Testimonials
Our Students
Julie was an amazing lecturer who made an effort to build a personal connection with class members by hosting events that would support our start up businesses during our classes and taught by using relatable and relevant real world examples.
Programme Director
The SUS was designed to solve a key trust issue in the small business sector. In an industry saturated with misinformation and unqualified start-up ‘experts’ in an un-regulated market, the SUS was developed to provide a safe trusted step-by-step approach to the starting a business (online or offline). As an academic in entrepreneurship, Dr McFarlane has spent over 15 years developing higher education programs in enterprise for students all over the world. During that time, she has witnessed the need, for a more practical approach to enterprise education, that still benefits from the research of leading academics. AEE bridges that gap. We are what is missing in the enterprise education space, because at AEE it’s not just vocational, its educational!
Dr Julie McFarlane
Director of Learning,
Academy of Enterprise Education
Course Enquiry
Course Enquiry
To enquire about Start-Up School please fill out the form and one of
our course advisors will be in contact.
