AEE Course Pathway
We know from experience how difficult it is for small businesses to take a step back and think strategically about what’s next. Many forgo planning in favour of short term goals or simply fail to adapt and don’t grow. Whether you’re a small business owner, an early stage entrepreneur or you just need support upskilling yourself or your team, the AEE Course Pathway was specifically designed with you in mind. We provide a variety of self-study CPD courses in a number of different areas, each designed to help you help your business.
protecting
your idea
In this course we look at ways to clarify your ideas. We look at where ideas come from, then we look at the processes used to help refine the ideas themselves. By the end of the course you will walk away with a commercially viable idea to build a business around.
Design
Thinking
In this course we look at ways to clarify your ideas. We look at where ideas come from, then we look at the processes used to help refine the ideas themselves. By the end of the course you will walk away with a commercially viable idea to build a business around.This course is detailed and walks you through step-by-step of what a brand should be.
Building The Brand
In this course the focus is on building a brand that is build to last. As your business grows and develops, the brand you build has to adapt. This course takes you beyond the development of a logo and instead shows you how to tie the essence of who you are into the brand you create.
Sales 101
In this course the focus is on demystifying sales and helping you sell your value to the client. Selling is often one of the most overlooked areas of start-ups in many sectors. So in this course we break down the walls of selling and provide you with some actionable tools to make it, feel less like sales.
understanding
the user
In this course the focus is on getting you clear on your user. Until you have a clear picture of who they are and the journey they will go through, you cant clearly articulate the value you provide. In this course we will walk you through ways to understand them and ways to talk to them, effectively.
knowing the
competition
In this course we will be exploring your market. As the business develops, inevitably you will encounter others doing what you do. How do you assess that?How do you establish your position within the same sector? Or what do you do better than them? Lets find out. Lets leverage these insights, to your business advantage.
Digital
Marketing
In this course we look at ways to clarify your ideas. We look at where ideas come from, then we look at the processes used to help refine the ideas themselves. By the end of the course you will walk away with a commercially viable idea to build a business around.
